Monday, January 30, 2006

New 2006 X-Trail Columbia Edition

New 2006 car model:
Nissan and Columbia Sportswear join forces

Portland-based Columbia Sportswear Co and Nissan Europe SAS announced a joint branding effort aimed at building brand awareness throughout Europe.
The two companies have joined forces to launch the Nissan X-Trail Columbia Edition. "The X-Trail Columbia perfectly embodies what both brands value the most; robustness and advanced technology, the love of the outdoors and the true spirit of adventure," said Brian Carolin, Nissan Europe senior vice president of sales and marketing.

This 2006 new car model (2006 Nissan X-Trail Columbia) is available with a sunroof, full body color, electric folding mirrors, privacy glass, auto air-conditioning, ESP+, advanced DVD-based navigation system, heated and power seats with leather trim, and 17-inch alloy wheels.
Each X-Trail Columbia buyer will also receive a Columbia Selkirk parka.

A series of events, marketing promotions and advertising will promote the X-Trail across 21 countries.

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